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1905
1907
Claud A. Hatcher creates Royal Crown
Ginger Ale in Columbus, GA, USA
Chero-Cola, cherry-flavored cola,
is introduced!
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1912
1914
Name changes to Chero-Cola Company and reorganizes to manufacture syrups selling to franchised bottlers
First Chero-Cola delivery trucks
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1924
1928
Introduction of new, fruit-flavored
beverage, Nehi
Business changes name to Nehi, Inc.
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1933
Founder Claud A. Hatcher dies
1934
Re-introduction of Royal Crown or “RC”
Cola in Dothan, AL
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1940
Blind taste tests, three decades before other soft drink brands; RC was the winner, spawning the "Best By Taste Test" slogan
1941
“Best By Taste Test” publicity campaign with Hollywood celebrities
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1951
Diet Rite, industry’s first sugar-free cola – “Leading New Product of the 1960s"
1962
Nehi, Inc. becomes Royal Crown Cola Company
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1978
Introductions of Cherry RC, Diet RC, and Diet Rite flavors
1984
Serious commitment to Royal Crown
development overseas
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1993
First premium draft cola, Royal Crown
Draft, made with pure cane sugar, finest
Kola nuts, all-natural flavors and pure
filtered water
1995
Triarc Companies, Inc. acquires Royal
Crown and added roughly $25 million a
year to the marketing budget
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2001
Cott Corporation acquires rights
to RC Cola internationally
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2002
The introduction of Jeera,
a refreshing soda with
a taste of cumin, crafted
specifically for our
south-central Asian markets
2012
Launch of Royal Crown
Premium Mixers, to pair perfectly
with your favorite spirits
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2017
Introduction of Royal Crown Vintage Cola,
sweetened exclusively with cane sugar
giving it a truly authentically refreshing
flavor, just as it was in 1905.
2015
Introduction of RC Neo,
made with natural flavors, natural
sweeteners and natural caffeine.
RC Cola Neo provides an
uncompromised cola taste with
only half the calories.